• Everyone Is A Branding Expert
    Social media has made marketing a basic life skill akin to learning how to balance a checkbook or drive a car. With all of this marketing talent flowering around us, you'd think we'd be able to reverse the talent drain out of the ad business.
  • Sell Like A Woman
    Not like a man. All those aggressive, militaristic terms are being replaced by friendlier concepts. Engagement? It sounds so nice and polite. A great word to use whilst sipping tea.