Commentary
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- by Jack Loechner , Staff Writer @mp_research, April 24, 2018
According to IRI findings from two recent studies into the shopping attitudes, emotional drivers, and behaviors of Generation Z (aged 21 and under), insights for manufacturers and retailers to effectively communicate with this generation of consumers are invaluable. A few highlights include:
- 47% of older Gen Zers are active participants …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
