Commentary
Back to School Shopping Season is Off to an Early Start
- by Jack Loechner , Staff Writer @mp_research, July 18, 2018
According to internal data from RetailMeNot, Inc., presented by Rachel Cagle,Research Analyst, mid-July has become the unofficial kickoff of the back-to-school shopping season, with consumers and retailers alike taking note. The number of unique retailers issuing deals on RetailMeNot.com during that time period increased 340%, from 27 retailers in 2016 to 119 …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
