Commentary
Digital and TV Advertising Overlap
- by Jack Loechner , Staff Writer @mp_research, August 9, 2018
As consumer attention is increasingly split across screens, marketers are looking holistically at all touchpoints to find their audiences in the right place, at the right time. It’s not enough anymore to look at digital media and TV advertising as separate channels with separate audiences that may potentially overlap, says the report. …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
