ANA Publishes First 'Sponsored' Content Report Developed By DMA


The Association of National Advertisers (ANA) appears to be getting in the sponsored content business. In a surprise development, it published a report Thursday that was sponsored by six industry suppliers: Acxiom, Drawbridge, Experian, LiveRamp, Signal, and Throtle.

The report, “Know Your Audience: The Evolution of Identity in a …

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