Commentary
Back-to-School Cars
- by Jack Loechner , Staff Writer @mp_research, August 22, 2018
Binders, pens, backpacks, comforters and lamps won’t be the only items on Americans’ back-to-school shopping lists. According to Nielsen Scarborough, 22% of U.S. households with a child in college are also planning to buy a new or used vehicle during the upcoming year. That’s approximately 1.5 million households that potentially …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
