Commentary
The Online Lives of Latinx Consumers
- by Jack Loechner , Staff Writer @mp_research, September 3, 2018
Technology is transforming Latinx consumer behavior from shopping to communication and media consumption, according to :Descubrimiento Digital: The Online Lives of Latinx Consumers,” recently released by Nielsen, and written by Graham Behlow, Nielsen Communications. 60% of Latinx consumers were either born or grew up in the internet age, compared to …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
