Commentary
Choosing School Clothing
- by Jack Loechner , Staff Writer @mp_research, September 11, 2018
When it comes to shopping for back-to-school supplies and clothes, the most important influencers may not be the people paying the bills. According to the GfK MRI American Kids Study, 94% of children ages 6 to 11 say they influence the back-to-school items or clothes their parents buy for them.
61% …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
