Commentary
Focus On Marketing
- by Jack Loechner , Staff Writer @mp_research, October 12, 2018
Narrow your focus on marketing for the greatest impact says Christine Alemany, CEO at TBGA.
Brand marketers are finding it increasingly challenging to meet rising customer communication expectations. According to Invesp, 95% of marketers say they understand the value of a multichannel approach, but only 73% have a vetted multichannel strategy ready to …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
