Mobile App Engagement in Japan

by Jack Loechner , Staff Writer @mp_research, October 26, 2018

For mobile marketers running campaigns in Japan, or those considering it, the country represents a unique and dynamic opportunity, writes Isabelle Watson, Content Manager. It’s a lucrative one too, she says: Japan is the third-largest market in terms of gross App Store consumer spend, totaling around $14 billion, and Japanese …