Commentary
Red Sites Ebbed As Blue Wave Flowed: Major Right-Wing Visitors Plunged
- by Joe Mandese @mp_joemandese, November 29, 2018
The midterms may have resulted in a blue wave, but the run-up in October showed some ebb and flow among the most prominent “red” news sites, according to an exclusive analysis by political spectrum news site tracker TheRighting.
“Several prominent conservative websites posted steep double-digit drops in unique visitors in …
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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
An interesting chart, Joe, but I think the headline buries the main takeaways. First is that Fox News virtually owns this space, with more than ten times the traffic of #2 and more uniques than all the others combined (I think), and it barely moved (-4%). Also, that #2 Beitbart was down significantly but #3 and #4, both of which I believe get major exposure on Fox, were up. If you go down the list of smaller sites slightly more are down (10) than up (8), but there's really not much difference. "Red Sites Ebbed"? "Major Right Wing Visitors Plunged"?
I also found this table rather interesting. A quick guess at the actual change in total visitors, counting all of the sites together but weighted by their size, seems to indicate a decline of only about 3-4% which shows a surprising amount of stickiness even if there were some pretty big swings up or down for a number of the individual sites. If anyone has the time and checks the math please correct me if I'm off on this estimate.