Commentary
Martech Revolves Around ROI
- by Jack Loechner , Staff Writer @mp_research, December 3, 2018
Problems integrating platforms can present a serious barrier to omnichannel marketing activities, per the Econsultancy and Adobe report
Most marketers today are working on implementing necessary marketing technologies at their organization, according to a new Ascend2 report, which finds that their martech (Marketing Technology) strategies revolve primarily around increasing ROI and …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
