TV Co-Viewing Climbs, Comprises 48% Of All TV Time
- by Wayne Friedman , January 15, 2019
About half of all U.S. TV viewers -- and nearly 60% of young viewers -- are “co-viewing” more than three years ago, according to a study from GfK MRI.
MRI’s Cord Evolution research says nearly 57% of the time co-viewing comes with a significant other, 19% with children, 16% with …
