Commentary

Dodge 'Most-Loved Brand' On Facebook

Facebook is just one giant and continuous popularity contest, and Dodge came out on top in 2018.

To see how auto brands are perceived online, online crisis monitoring firm Crisp compiled reactions on Facebook to develop its Automobile Social Reaction Index. The report is based on the analysis of 19,846 …

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About the Author

Senior reporter Tanya Gazdik covers automotive, sports and pets for MediaPost's "Marketing Daily." She is the chief programmer for MediaPost's Marketing: Automotive conferences and is the lead juror for MediaPost's annual Marketing: Automotive awards. She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

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