Commentary
MarTech's Evolving More Rapidly Than Marketers' Use of It
- by Jack Loechner , Staff Writer @mp_research, May 3, 2019
MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements. According to Walker Sands’ 2018 Marketing Technology report, more than two-thirds of marketers
don’t think there’s such a thing as the “perfect stack” for marketing technology, believing instead that it’s always a work in progress. …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
