June 3 - 6, 2024
financial services
Wells Fargo Improves Brand Image, But Not With Advertising
- by Tanya Gazdik , May 29, 2019
After a tough stretch, Wells Fargo engagement and loyalty has improved significantly, moving from 58% to a 73% approval rating, according to a national survey by New York-based brand research firm Brand Keys.
After an advertising campaign fell flat, what finally saved the brand was the resignation of a …
