automotive

Subaru, Lexus Tops In Brand Loyalty

Subaru ranks highest among mass-market brands -- and highest overall -- in brand loyalty, according to a study.

The automaker has a loyalty rate of 61.5%, according to the inaugural J.D. Power 2019 U.S. Automotive Brand Loyalty Study. Rounding out the top 20 in the mass market are Toyota, Honda, …

Next story loading loading..

Discover Our Publications