Many Followers Trust Influencers' Opinions More Than Friends'

How influential can social-media personalities be?

Sideqik polled 641 U.S. consumers who have at least one social media account on Facebook, Twitter, Twitch, YouTube, Instagram or Pinterest, and follow at least one influencer on one of those social platforms. The respondents were chosen at random from within the social media …

Next story loading loading..

Discover Our Publications