Study: Consumers Report When Brand Ads Annoy Them
- by Gavin O'Malley @mp_gavin, November 5, 2019
Perhaps more than any other digital-marketing offense, consumers hate being served ads for products they just bought.
That’s according to new research from digital-marking firm Adlucent, which found that half of consumers feel “annoyed” or “creeped out” when served ads for just-purchased products.
When this happens, shoppers said they feel …
