Commentary
Brands Feel Heat From CCPA: Less Than Half Are Ready For It, Study Says
- by Ray Schultz , Columnist, November 20, 2019
The joyous holiday season is about to begin. But the Jan. 1 hangover is already beginning for marketers.
The California Privacy Protection Act (CCPA) takes effect on Jan. 1. And fewer than half of affected firms will be compliant by that date, according to Key Steps in Satisfying Your …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
