Commentary
D2Cs: Faster Than Legacy Brands, But Surprisingly Traditional
- by Sarah Mahoney , Staff Writer @mahoney_sarah, November 25, 2019
Part of the fun of covering D2C companies is the
way they keep defying easy definitions. Sure, they love to position themselves as disruptive upstarts who live for digital. But to consumers who wander into their stores or see their ads, they look
like any other brand.
Two new studies …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
