Commentary
Tracking Consumers' Changing Views on D2C Brands
- by Sarah Mahoney , Staff Writer @mahoney_sarah, December 15, 2019
Given the
fast-changing behavior of D2C brands, I’m always fascinated by any effort to find out how consumers define the category. So new research from Diffusion PR recently got my attention.
Its latest study reports that while 40% of the consumers it polled recently have made a D2C purchase this …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
