Commentary

As D2C Broadens, Analysts Zero In On Success Factors

The following was previously published in an earlier edition of D2C FYI.

The D2C world seems to be expanding all the time. It’s easier for traditional brands to dive in, and D2C companies are finding new directions.

A beefy new report from a team of analysts at Raymond James offers …

1 comment about "As D2C Broadens, Analysts Zero In On Success Factors".
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  1. Ronald Kurtz from American Affluence Research Center, January 6, 2020 at 5:05 p.m.

    Aren't most, if not all 5 of these factors, important to the success of all companies (and not just D2C)? 

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About the Author

Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.

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