Disney+ Sees Sharply Rising Purchase Intent, Other Streamers Virtually Flat
- by Wayne Friedman , January 23, 2020
Disney+ continues to see rising consumer intent to purchase the service against flat intent for other premium streaming services -- Netflix, Amazon, Hulu, Apple TV+ and the forthcoming HBO.
The research, from Morning Consult’s Brand Intelligence, found that when it comes it comes to streaming buying decisions, adults said they were “absolutely …
