Commentary
How Chick-fil-A Became A Teen Heartthrob
- by Sarah Mahoney , Staff Writer @mahoney_sarah, April 14, 2020
Even amid the COVID-19 crisis, Chick-fil-A isn’t releasing its hold on America’s teenagers. In fact, in the new Piper Sandler “Taking Stock With Teens” ranking, Chick-fil-A achieved the highest mindshare for a restaurant brand since the biannual survey launched back in the early aughts.
“Chick-fil-A hit numbers that …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
Based on observations of my teen age grandsons, I beleive another important factor is that they are allowed to congregate and socialize in the CfA stores for long periods of time, whether they buy much or not.