Commentary

How Chick-fil-A Became A Teen Heartthrob

Even amid the COVID-19 crisis, Chick-fil-A isn’t releasing its hold on America’s teenagers. In fact, in the new Piper Sandler “Taking Stock With Teens” ranking, Chick-fil-A achieved the highest mindshare for a restaurant brand since the biannual survey launched back in the early aughts. 

“Chick-fil-A hit numbers that …

1 comment about "How Chick-fil-A Became A Teen Heartthrob".
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  1. Ronald Kurtz from American Affluence Research Center, April 14, 2020 at 2:29 p.m.

    Based on observations of my teen age grandsons, I beleive another important factor is that they are allowed to congregate and socialize in the CfA stores for long periods of time, whether they buy much or not. 

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About the Author

Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.

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