BBB Finds Political Ad Compliance Increasingly Spotty, Only A Fraction Use Icons

The percentage of national political ads disclosing the ad industry's AdChoices icon has declined from 44% at the beginning of the year to just 13% more recently, according to the second edition of a periodic report from the Better Business Bureau (BBB) National Programs' Digital Advertising Accountability Program (DAAP).

The DAAP, …

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