Commentary
Study Finds Democratic Voters More Likely To Buy Foreign Auto Brands
- by Tanya Gazdik , Staff Writer, September 21, 2020
Photo Credit: United Auto Workers
As the 2020 election quickly approaches, it’s important for political marketers to understand all that they can about voters.
Looking at key differences between Democrats and Republicans, a study from data solutions company Lotame found that Democrats are more likely to buy foreign auto brands …
Senior reporter Tanya Gazdik covers automotive, sports and pets for MediaPost's "Marketing Daily." She is the chief programmer for MediaPost's Marketing: Automotive conferences and is the lead juror for MediaPost's annual Marketing: Automotive awards. She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."
Interesting and important insights - thanks Tanya.
For some time now, it has been evident that younger adults---especially women---are more likely to buy Japanese cars, in particular, for a variety of reasons ( price, size, style, fuel efficiency, etc. ), while older adults, especially men, favor American makes. Just check out the latest MRI data on this as well as other sources and directionally, I believe it still holds true. Therefore, no matter what the study's specs are---how it was dione, sample size, etc., which are always important to take note of, it's not surprising that registered Dems seem to favor imported cars while their GOP counterparts go for what Detroit is still putting out.Why? Because younger adults are more likely to be Democrats while older adults lean more to the Republicans. I doubt whether this has much to do with deeper meanings, political ideology, etc. , however.