Commentary

Study Finds Democratic Voters More Likely To Buy Foreign Auto Brands


Photo Credit: United Auto Workers

As the 2020 election quickly approaches, it’s important for political marketers to understand all that they can about voters. 

Looking at key differences between Democrats and Republicans, a study from data solutions company Lotame found that Democrats are more likely to buy foreign auto brands …

2 comments about "Study Finds Democratic Voters More Likely To Buy Foreign Auto Brands".
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  1. Jen Ong-Meyers from Nielsen, September 22, 2020 at 5:03 p.m.

    Interesting and important insights - thanks Tanya.

  2. Ed Papazian from Media Dynamics Inc, September 22, 2020 at 6:12 p.m.

    For some time now, it has been evident that younger adults---especially women---are more likely to buy Japanese cars, in particular, for a variety of reasons ( price, size, style,  fuel efficiency, etc. ), while older adults, especially men, favor American makes. Just check out the latest MRI data on this as well as other sources and directionally, I believe it still holds true. Therefore, no matter what the study's specs are---how it was dione, sample size, etc., which are always important to take note of, it's not surprising that registered Dems seem to favor imported cars while their GOP counterparts go for  what Detroit is still putting out.Why? Because younger adults are more likely to be Democrats while older adults lean more to the Republicans. I doubt whether  this has much to do with deeper meanings, political ideology, etc. , however.

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About the Author

Senior reporter Tanya Gazdik covers automotive, sports and pets for MediaPost's "Marketing Daily." She is the chief programmer for MediaPost's Marketing: Automotive conferences and is the lead juror for MediaPost's annual Marketing: Automotive awards. She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."

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