Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A

A new report on shifts in brand loyalty offers a closer look at how consumers favor brands that give them what they need during the pandemic -- and shake off those that don’t.

Brand Keys’ new annual ranking finds that while Amazon retains the No. 1 spot, 20% of the …

2 comments about "Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A".
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  1. Alan COX from Dan Fife Communications and Marketing, September 23, 2020 at 10:42 a.m.

    Quoting your article“Brands that do it right, brands that show up, can be surrogates for comfort, support, and added value.” Chick-fil-a does it right. Since March when restrictions were placed on restaurants, Chick-fil-a has set the standard on Drive-thru and Curbside service. I am curious what criteria Brand Keys used to dismiss Chick-fil-a.

    Progressive Insurance uses the basic element of marketing. Frequency and Consistency of their commercials provides front of the mind awareness. 

  2. Sarah Mahoney from MediaPost/MARKETING DAILY Contributor, September 23, 2020 at 1:28 p.m.

    I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/

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