Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A

by Sarah Mahoney @mahoney_sarah, September 23, 2020

A new report on shifts in brand loyalty offers a closer look at how consumers favor brands that give them what they need during the pandemic -- and shake off those that don’t.

Brand Keys’ new annual ranking finds that while Amazon retains the No. 1 spot, 20% of the …

brands, research

2 comments about "Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A".

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Alan COX from Dan Fife Communications and Marketing, September 23, 2020 at 10:42 a.m.
Quoting your article“Brands that do it right, brands that show up, can be surrogates for comfort, support, and added value.” Chick-fil-a does it right. Since March when restrictions were placed on restaurants, Chick-fil-a has set the standard on Drive-thru and Curbside service. I am curious what criteria Brand Keys used to dismiss Chick-fil-a.

Progressive Insurance uses the basic element of marketing. Frequency and Consistency of their commercials provides front of the mind awareness.
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