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Research: New Urgency Of Purpose

Ben & Jerry's Instagram effort

American businesses don’t just think taking a stand on social issues is the right thing to do. New research from Porter Novelli finds that upwards of 80% of executives believe it is a business imperative, and they’ll lose customers and employees if they don’t.

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3 comments about "Research: New Urgency Of Purpose".
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  1. John Donohue from White Tree Concepts, September 28, 2020 at 10:41 a.m.

    "... a business imperative..."

    Naturally, under Freedom, a company is free to beieve this and/or implement it, and shout it out. Or not.

    1) owners/shareholders are also free to move their capital out of the company if they disagree with this assessment;
    2) the word "imparative" is fine if all actions in this regard are free and voluntary. It is an altogether different matter if the "imparative" comes from law and regulation by Government. That would be tyranny.


  2. John Grono from GAP Research, September 28, 2020 at 5:58 p.m.

    Imparative?

    Long live the basic Freedom to spell words any way you want to.   Yay!   Rally around!   Let's print it on a baseball cap and make a fortune!   Let's also have the Freedom to drive on any side of the road that you happen to feel like.

  3. John Donohue from White Tree Concepts replied, September 29, 2020 at 1:33 a.m.

    I will agree to confess shame and do public penance for a typo, if you get off your high horse and say something useful. How about it? Are you anything other than a void in the universe? 

    By the way, I know how to spell the word that begins with "a" and ends in "ole." In case I need to use it for you.

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