Commentary
Doing Without Surveys: Brands Cut Back As Marketing Budgets Are Reduced
- by Ray Schultz , Columnist, October 12, 2020
Brands may be doubling down on analytics and email automation as consumers flock online to shop during the pandemic.
But there’s one thing they’re not doing: Market research, judging by The Global COVID-19 Effect on Market Research Data Collection, a study by Dooblo, a provider of survey software.
Of the …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
