Apparel, Wellness Still Dominate D2C Intentions
- by Sarah Mahoney @mahoney_sarah, October 21, 2020
Image from AllBirds' Instagram account.
While a growing number of Americans are aware of direct-to-consumer brands -- and more consumers are buying these products online -- new research shows they still have many
reservations.
Diffusion PR’s new annual study reports that 43% of American consumers are familiar with at …
