Gut Research Finds More 'Positives' For Biden, 'Negatives' For The Other Guy
- by Joe Mandese @mp_joemandese, October 30, 2020
Using a novel technique known as "intuitive
research," capable of understanding what people feel vs. what they think of a brand -- or in this case, a candidate -- Kantar found that American voters overwhelmingly have more "positive"
associations with Democratic challenger Joe Biden vs. "negative" ones for the incumbent …
I understand the thinking behind 'intuitive' versus 'cognitive' being related to response time.
First, are they measuring the response time on their server? That is, we served the question at hh:mm:ss and the server received the response at hh:mm:ss. Or can they measure the time differential on the respondent's device? Are they using a parellel 'silent ping' to quantify technical latency?
I live in a regional area in Australia and we have some pretty dodgy internet connections. If it is server-based then I'd likely be 'cognitive' the majority of the time.