Commentary
Study: Combining CTV, Desktop, Mobile Drives KPI Lifts
- by Karlene Lukovitz @KLmarketdaily, December 4, 2020
A new study provides evidence that combining connected TV, desktop and mobile in campaigns can drive lifts in brand awareness, purchase intent and other campaign KPIs compared with using CTV or the digital devices alone.
Ad tech company VDX.tv commissioned MediaScience to conduct the research, which found that on average, …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
