U.S. Ad Economy Ends 2020 With Fifth Consecutive Month Of Expansion
- by Joe Mandese @mp_joemandese, January 22, 2021
The U.S. advertising economy had its fifth consecutive month of expansion in December, rising 7.2% over December 2019, according to the final 2020 data generated by the U.S. Ad Market Tracker, a collaboration of MediaPost and Standard Media Index.
The data, which is based on actual media buys generated by …
