Commentary
Global CTV Ad Impressions Up 76% In 2020's Second Half
- by Karlene Lukovitz @KLmarketdaily, January 22, 2021
Global digital video advertising impressions rose 42% year-over-year during 2020’s second half, according to the latest data from the Innovid iQ dashboard.
The shift from linear to
connected TV continued, with CTV impressions up 76% during the period, Innovid reports.
The telecom category lead the growth in CTV impressions—up 148% …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
