Commentary

1,984 Reasons To Check Out GroupM's New Data Ethics Tool

This morning, you will read various articles about an important new tool developed by WPP’s GroupM unit to empower its planners, strategists and clients to think about the ethical use of the consumer data they use in their campaigns and media targeting. The tool, dubbed the “Ethics Compass,” essentially is …

2 comments about "1,984 Reasons To Check Out GroupM's New Data Ethics Tool".
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  1. Andrew Susman from New Value Associates, February 1, 2021 at 10:31 a.m.

    Extremely Strong Joe!

  2. Joe Mandese from MediaPost Inc., February 1, 2021 at 10:45 a.m.

    Thank you, Andrew Susman. And an important shout out to the AAF's Institute of Advertising Ethics, which has also been doing important foundation work in these areas, and probably should have been referenced in this column, too.


    https://www.mediapost.com/publications/article/328223/ad-industrys-newest-exchange-trades-trust-not-in.html

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About the Author

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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