Commentary
Few Older Americans Trust Social Media Advertising
- by Larissa Faw , Staff Writer, April 14, 2021
Despite the ongoing shift of advertising dollars to social media platforms, legacy platforms, such as radio and TV, still command the highest share of collective trust in advertising.
Older Americans 50+ are nearly four times more likely to say they feel social media ads are “untrustworthy” versus TV ads (19% …
Never forget... It's the old geezers that have the most money.