IAB: Podcast Advertising To Surpass $1B This Year

U.S podcast advertising is poised to grow as much in the next two years as in the entire past decade, according to a podcast revenue study conducted by PricewaterhouseCoopers (PwC) for IAB, released during the association’s Podcast Upfront on Wednesday.

Podcast advertising revenue rose to $842 million in 2020, from …

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