IAB: Podcast Advertising To Surpass $1B This Year
- by Karlene Lukovitz @KLmarketdaily, May 12, 2021
U.S podcast advertising is poised to grow as much in the next two years as in the entire past decade, according to a podcast revenue study conducted by PricewaterhouseCoopers (PwC) for IAB, released during the association’s Podcast Upfront on Wednesday.
Podcast advertising revenue rose to $842 million in 2020, from …
