Commentary
What's Right - And Wrong - With AVODs
- by Karlene Lukovitz @KLmarketdaily, May 21, 2021
Ad-supported streaming services, aka AVODs or FASTs, are the darlings of the media world now, with good reason.
Their strengths — along with some weaknesses on the advertising front — are documented in a new report from Verizon Media and Publicis, “Capitalizing on the CTV Opportunity.” The report is based …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
