Commentary
72% Of U.S. Broadband Households View Video On Multiple Platforms
- by Karlene Lukovitz @KLmarketdaily, July 29, 2021
Nearly three-quarters (72%) of consumers report regularly using multiple platforms to consume video, and 40% say they view it on all tested platforms: TV and TV-connected devices, mobile devices including smartphones and tablets, and PCs, according to new research from Parks Associates.
“Consumers want a quick, easy viewer experience, and …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
