Commentary
U.S. OTT Video Subscriptions To Leap 20% By 2026, Younger Viewers Driving Churn
- by Karlene Lukovitz @KLmarketdaily, August 24, 2021
Over-the-top video subscriptions
in the U.S. will increase from nearly 230 million this year to more than 277 million in 2026, or more than 20% in five years, Parks Associates projects.
The research firm also reports that 80% of Millennials and Gen Zers say they view video on more than …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
