Streaming's View-Time Edge Over Linear Up To 78 Minutes Per Week, 49% Have Shopped Online Due To Streaming Ad

U.S. consumers now spend an average 78 minutes more per week streaming TV than watching linear TV, according to a new survey from Roku and The Harris Poll. 

That’s up by five times from the 12-minute average advantage for streaming reported in last year’s survey, which was the first …

3 comments about "Streaming's View-Time Edge Over Linear Up To 78 Minutes Per Week, 49% Have Shopped Online Due To Streaming Ad".
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  1. Gian Fulgoni from 4490 Ventures, September 15, 2021 at 11:10 p.m.

    Hmm. It's been shown that people who respond to an online survey are heavier than average Internet users, so any conclusions about time spent streaming versus linear TV viewing based on an online survey are going to be biased toward streaming.  Caveat emptor.

  2. Ed Papazian from Media Dynamics Inc, September 16, 2021 at 7:46 a.m.

    Exactly, Gian. And the same thing applies to many media audience studies. If the would-be respondent knows at the outset that you are going to ask about TV  viewing---even if you try to trick him/her by saying that the information will be used to help TV programers make "better" shows---light TV viewers are more likely not to bother while heavy TV viewers are more likely to respond.

  3. Ed Papazian from Media Dynamics Inc, September 16, 2021 at 7:53 a.m.

    Regarding the study "findings" and the statement that they were "weighted" to account for age, sex, income, etc. so as to be nationally  representative, I tend to discount them as biased in favor of the desired outcome. The weighting aspect is merely a standard bandaid effort to deal with the fact that the sample is not a mirror image of the population by key demos---that's all. It's a small help but hardly the cure for a sample that may be biased in that many of those who answered should not have been included in the first place while many who are missing should have been in the sample.

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