Commentary
Data Locomotion: It's Not Easy To Stay On Track
- by Ray Schultz , Columnist, October 5, 2021
Brands are getting better at data-driven marketing, finding it especially useful when sending email. And they plan to spend more money on it.
But it’s not easy to succeed, judging by Data-Driven Marketing: A Research-Based Guide for Marketers, a study by Ascend2.
Marketers face such challenges as:
- Collecting quality …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
