Data Locomotion: It's Not Easy To Stay On Track

Brands are getting better at data-driven marketing, finding it especially useful when sending email. And they plan to spend more money on it.

But it’s not easy to succeed, judging by Data-Driven Marketing: A Research-Based Guide for Marketers, a study by Ascend2. 

Marketers face such challenges as: 

  • Collecting quality …
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