Commentary
D2C Brands Keep Winning New Customers
- by Sarah Mahoney , Staff Writer @mahoney_sarah, October 11, 2021
Anyone looking for more evidence that the D2C buying trend has
gone mainstream needs to peek at the latest data from GfK. New research finds that 62% of U.S. consumers have tried a D2C brand in the last six months. And they intend to keep it up, with 40% saying …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
