Commentary
34% Of U.S. Internet Users Report Watching AVOD In Past Month
- by Karlene Lukovitz @KLmarketdaily, October 15, 2021
In case there was any doubt about the growth of ad-supported streaming, here’s a new stat: As of Q3 2021, more than a third (34%) of U.S. internet users reported having watched an AVOD service during the past month.
That’s up from 17% in Q3 2020.
Growth among younger consumers …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
Not suprising---but didn't they also ask how much time the AVOD viewers devoted to AVOD content? That's where one would expect real growth to take place as there is more to watch now.