Commentary
D2C Brands Keep Winning New Customers
- by Sarah Mahoney , Staff Writer @mahoney_sarah, December 27, 2021
The following was previously published in an earlier edition of
D2C FYI.
Anyone looking for more evidence that the D2C buying trend has gone mainstream needs to peek at the latest data from GfK. Recent research finds that 62% of U.S. consumers have tried a D2C brand in the last …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
