Dove, Olay, Lysol Tops In 'Brand Intimacy'

As a focus on sanitization continued during year two of the pandemic, consumers had the strongest bonds with Dove, Olay and Lysol in the health and hygiene industry, according to MBLM.

Overall, the health and hygiene industry ranked eighth out of the 10 industries studied in MBLM’s latest Brand Intimacy …

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