Commentary
Lower-Priced, Ad-Supported Tiers Drew 32% Of SVODs' Total Sign-Ups In 2021
- by Karlene Lukovitz @KLmarketdaily, March 11, 2022
Consumer sign-ups for the lower-cost ad-supported tiers of five major premium subscription-based video-on demand (SVOD) services totaled 42.2 million in 2021, according to Antenna data.
That includes Discovery+, HBO Max, Hulu, Paramount+ and Peacock’s reduced-cost tier (not its free tier). Antenna tracked 10 major premium SVODs in 2021, but only …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
