Most Brands Are Turning To Zero-Party Data, Study Finds
- by Ray Schultz , April 14, 2022
Data depreciation is accelerating the use of zero-party data— data that a customer shares directly with a firm—by brands and email teams, judging by The Data Depreciation Challenge and the Promise of Zero-Party Data, a study by Forrester.
Ninety percent of firms say they will be capturing zero-party data …
