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Disney, Tesla, Apple Tops In 'Brand Intimacy'

Disney ranked first for the second time since 2019 in MBLM’s Brand Intimacy study, which examines the emotional connection consumers have to brands. 

For the first time, the crypto and gaming industries are included in the study, with Cardano (a public blockchain platform) in 26th place and Bitcoin in 30th. It’s …

2 comments about "Disney, Tesla, Apple Tops In 'Brand Intimacy'".
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  1. Ronald Kurtz from American Affluence Research Center, April 25, 2022 at 12:49 p.m.

    I wonder how marketers use this brand intimacy data. Can they increase their intimacy connection by displaying vulnerability? 

  2. John Grono from GAP Research, April 25, 2022 at 8:49 p.m.

    Good point Ronald.   Is it true that ironically a brand that has no brand intimacy is ... well ... you know ...

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